Expert marketing muscle to hit your boldest growth goals.

I back founders and marketing leaders with senior strategy, hands-on execution, and a trained AI bench, without the agency runaround, the junior hand-offs, or work that sounds like everyone else.

Kara Parlin, founder of Firebrand Digital Marketing
Kara Parlin, Founder

Trusted by a range of B2B and B2C brands

One marketer, every layer

From the whiteboard to the dashboard.

I’m an expert generalist, so instead of onboarding and coordinating a stack of specialists, you get one experienced marketer who plugs into your team wherever you need me most. Whether you need your positioning nailed down, a campaign built end to end, or your company’s AI maturity moved forward so it actually earns its keep, that’s the gap I fill.

Brand & messaging. Find the words that fit.

Positioning, key messaging, naming, and rebranding that make you the obvious choice.

Marketing & campaign strategy. Awareness to close.

Full-funnel planning, channel strategy, and the website roadmap to support it.

Content & copy. Writing that earns attention.

Thought leadership, web and blog copy, email, and sales enablement, in a voice that’s yours.

Research & marketing ops. Stop guessing.

Voice-of-customer research, journey mapping, and the HubSpot workflows that keep it running.

Newest

AI, built for your business. Trained on your brand.

I assess where your AI stands today, then build the custom tools, skills, and workflows your team needs to produce consistent, on-brand output at scale.

Need something not on this list?

With decades of experience across marketing projects in every kind of industry, chances are I have a service that meets your needs. Just shoot me a message and ask.

Got a project in mind?

Let’s chat
Why Firebrand Digital Marketing?

Three reasons I outperform the agency you almost hired.

01

Nothing lost in translation.

Strategy, execution, and reporting all run through one senior person: me. There’s no team to brief and no handoffs where the plan gets watered down passing from strategist to junior to freelancer. What we agree on is exactly what gets built, from the 10,000-foot view down to the last detail.

02

Data-driven, grounded in your reality.

Decisions get made on evidence, not trends, feelings, or assumptions. But after years inside corporate teams, I know good work still has to get a green light from stakeholders, so I help you navigate the real preferences and personalities in play instead of an idealized version of how marketing should go.

03

A deck is not a deliverable.

Some agencies spend more time on the slick deck that sells you than on the work that gets you results. I’d rather pour those hours into the campaign, the copy, and the systems that achieve your goals. If a presentation will genuinely move the project forward, we’ll have one. If it won’t, we won’t.

How I work

All fire. No smoke.

No theater, just the work. I’m a straight shooter who asks the hard questions to uncover the real challenges and mine the insights that fuel your growth.

This is the path on every engagement, whether it’s a single project or an ongoing partnership. Same rigor, same honesty, same focus on the goals we set together.

Work with me
1

Immerse in your business

I start by learning your business inside and out, the brand, the history, the market, and the way your team works. I embed like one of your own, not an outside vendor skimming a brief, so everything that follows is grounded in your reality.

2

Define what winning looks like

We set clear goals and spell out exactly what success looks like, then focus on the work that will actually move those numbers. No busywork, no activity for its own sake.

3

Build your AI when you need it

This goes well beyond installing a chatbot and writing a few prompts. When you need it, I build custom skills, a shared business-intelligence repository your whole AI stack runs through, and workflows that chain those skills together, plus dashboards and automations, so your AI produces consistent, on-brand work. If AI isn’t part of the project, this step doesn’t apply.

4

Handle it end to end

I own both the thinking and the doing. I write the copy, build the systems, run the AI I’ve trained, and ship the work, with check-ins at intervals we agree on up front so you always know where things stand. No black box, no surprises.

5

Test and optimize

Honest tracking and straight reporting, then we test, learn, and refine. We keep what performs, cut what doesn’t, and tune it over time so results compound rather than plateau.

Get in touch

Let’s see if we’re a fit.

Tell me about your business and what’s getting in the way. If we’re a fit, we’ll set up a 30-minute call, no pitch deck and no sales sequence. If we’re not, I’ll point you in the right direction.

Response time
< 1 business day
Intro call
30 min · free
Specialty
Growth-stage B2B & B2C
Open spots
2 · Q3